Spearmaven LLC

our mission is to help b2b marketers grow their businesses smarter and faster. we are an advisory and thought leadership initiative helping b2b marketers to better achieve company growth through best practices in account-based marketing (abm), marketing technology, marketing operations and marketing-sales alignment. with martech roi under increased scrutiny for most marketers, we address these marketing technology challenges by providing blueprints and practical ‘how-tos’ in setting up a comprehensive b2b marketing infrastructure. establishing a single seamless revenue cycle spanning marketing, sales and customer success lies at the core of success. more effective abm can be achieved by taking a total system approach to marketing strategy, programs and infrastructure. accounts are the lifeblood of b2b business. abm re-focuses and intensifies effort in the right places. our approach works from the ground up, starting with your crm (salesforce or any other), to ensure your marketing syst