Spectrum of Business

our vision sob enables retailers, store owners, manufacturers, brands, publishers or other businesses to build direct and personal relationships with their large number of mainly unknown customers and buyers. every store, every company, every point-of-sale and even every product sold there needs a new type of crm system. to better understand its customers, to make it easy for them to connect, to build true 1-to-1 relationships and to receive tailored and personalized service. loyal and satisfied customers spend more money, come more often and refer their friends, resulting in increased revenue and profit. our mission to build a new class of customer relationship management (crm) software for stores, companies, objects and products, where the actual “relationship” to the customer is built, managed and fully controlled by the customer.