Spencer Macpherson

i am a advertising and marketing communications professional that assists in brand reputation, drives awareness, and coordinates integrated marketing campaigns to generate sales leads. i have taken courses to understand the use of techniques and industry best practices to serve small businesses, non-profit organizations, and niche brands for all of their strategic communication needs on and off-line. i have worked agency and client-side positions to further my understanding the role communications have in business and in society. using what i've learnt, i spearhead every project to find an answer to a business' problem. i determine priorities for communication projects and ask the right questions to reveal the key consumer insights and compelling truths that will result in accurate, successful campaigns.