Spiffy Designs

spiffy [spif-ee] - smart, neat, stylish, my goal is always the same for any design project. create a design that is spiffy, direct, simple, engaging, witty, purposeful and memorable. every design must have a purpose. each elememt of any design must be necessary and not indulgent. with each project i aim to create something that will connect with the target audience and bring increased success to the client. i always follow a strategic approach; identify your neds, identify strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market. i design websites, print materials, brands, logos & also offer photography. from individuals to non-profit associations, restaurants to retailers or entrepreneurs to online companies; good design is simple, smart and usable – a balance of function and aesthetics. photography adds another dimension to any project, making it unique and stand out from the rest. through design & photography, i hel