Spill Ad

today, direct and programmatic advertising is highly targeted. by setting variables, advertisers can automatically pinpoint the audiences they want to reach to deliver the perfectly engineered message. in this industry, every agency wants to optimize ad spend to create value for advertisers by helping them reach their audience and convert those leads into sales or social engagements. to do so, they make sure that each public is presented with an ad that matches their interests, mood and localization. the pain / current limitations: as advertisers increasingly use audience targeting, high relevance information/scores push the competition for ad space and costs ever higher on global auction platforms. programmatic algorithms, based on real-time data can be tailored to hundreds of parameters, but these parameters only take in account the audience digital online our solution: at spill ad, we bring a new set of attributes to fully understand the environment in which the audience is located