Spoken Brand Narratives

spoken, brand narratives is a new and different kind of agency. lets consider for a moment, “when was the last time you looked at a pharmaceutical brand? you don’t look at them and neither do healthcare professionals. for the most part pharmaceutical brands sit on the shelf of a pharmacy out of site in their box, which looks a lot like the next box. healthcare professionals, the world over, do talk about pharmaceutical brands. they discuss whether they work or not, they discuss what they’ve heard about them in meetings or read about them in journals, they discuss what the company rep told them the last time they visited. sure there are lots of other conversations that fill up their days but when pharmaceutical brands are on their minds, its a conversation not an image. so why do pharmaceutical ad agencies the world over want to start the conversation talking about adverts? at spoken we don’t understand this so we don’t do it. we always start with the conversation, the brand’s n