Spoon Publishing

spoon is a content agency with a very simple core philosophy – we want our clients'​ target audience to like everything we do. that might sound a bit trite, but we think it’s an approach that’s too often absent in the world of communication. ad fatigue is a challenge. people don’t want to be interrupted by a commercial that doesn’t interest them in the middle of a sunday night movie. people don’t want a newsletter in their inbox that’s irrelevant. people don’t want to read customer magazines or internal newsletters that only communicate the sender’s perspective. that’s why we at spoon decided to be different. just like other agencies we are extremely interested in our clients'​ business and their strategic objectives. but that’s only one side of the coin. the flipside is that everything we do must always be measured against a very basic question: is this something our target audience wants? if the answer is no, then together with our clients we choose a different path. why is this appr