Sport Matters Group

sport matters group (smg) is a coalition of over 80 sport, physical activity and recreation organizations who believe that a values-based, ethical sport experience taking place in safe, inclusive and welcoming environments, along with regular and accessible physical activity and facilities required to participate are integral to canadian culture and the development of our people, communities and nation. smg is a place where leaders connect with one another, where we address cross-cutting issues together, and where we innovate in finding solutions to complex issues involving sport systems, governments and citizens. sport matters is about more than what we do together – it is also about how we work with one another. smg operates through an open platform that invites voluntary contributions of time, expertise, resources, and ideas – all to be applied collectively to achieve common goals. some might describe smg as an open-source sport policy community. sport matters group is also a proud