Sports Science Insights

ssi provides companies and organizations with targeted expertise in exercise science and sports nutrition. ssi clients include fortune 100 companies and start-ups, food and beverage companies, athletic apparel companies, textbook publishers, and professional organizations. ssi also offers education and training programs designed to help science professionals improve their communication, presentation, and media-interaction skills with the goal of improving the ability to effectively communicate science to non-scientists such as the lay public, media, business executives, policy makers, coaches, and athletes. bob murray, phd, facsm is founder and principal of sports science insights, llc. bob previously served as director of the gatorade sports science institute (gssi) from 1985 to 2008. dr. murray oversaw a broad program of gssi and university-based research in exercise science and sports nutrition designed to set industry standards and consumer expectations for science-based product ef