Sports & Sponsorship Insights

sports & sponsorship insights has more than 20 years’ expertise in sponsorship insights. we work with global brands and rightsholders in domains like uefa competitions, formula one, formula e, cricket, rugby, tennis and athletics. our insights enable sponsors and rightsholders to make decisions that contribute to sponsorship success. we help them understand how to build a relationship with relevant target groups through sponsorship, leading to increased brand impact. sponsoring and partnership managers use our insights-based advice to take better strategic sponsorship decisions. these include, for example, decisions about new campaigns, reaching new target audiences, contract extensions or terminations, or finding new sponsorships or sponsors. we are committed to not just delivering research data, but to always enabling our clients to take a step forward with their sponsorship. every insight we deliver should help them take the next step towards increased sponsorship success.