Spots & Stripes

you might be familiar with the saying "a leopard cannot change its spots" or "a tiger cannot change its stripes"... in other words: one can't change one's essential nature. this saying reflects the key factor of successful branding and marketing - authenticity. spots & stripes stands for a marketing approach that is all about authenticity and builds on the deepest essence of your brand. we aim to give your brand an inviting and enduring presence on relevant media that resonate with your (target) customer base. online platforms, or social media, are my passion and area of expertise. virtually everybody is active on one or more social media, including your customers. research shows that over 80% of your customers may actually rely on social media for information on planned purchases. social media holds the power to connect, create communities, tell your unique story and engage in two-way communications with your (prospective) customers. i help small and mid-size businesses develop a