Squalus Technologies

when one objectively views any start up or new project, a pattern immediately emerges. components like: communications, operations, security, authentication, user management and similar process are always a requirement and often afterthoughts. in fact, these non-value add activities compromise up to 80% of the effort to launch. we have placed most if not all of the business logic on the server rather than in the app. this allows for changes in business logic or messages to be facilitated with out necessarily having to go through an entire application development, regression and approval process. this is true whether the application of the technology is mobile, desktop or m2m. we can leverage the power of the device where is it best served. things like location, display, communication and ui are the domains of the device while rules and calls to action are the domains of the backend. we have taken an approach that the system should be sown together using theconcept of consumer and clien