Square Fin LTD

increase your sales by knowing more about your existing customers. find your top customers; by sales, margin or profit. decide who you should spend time nurturing. segment your customers and create different marketing campaigns for each segment. (happier customers with more targeted offers, happier company with a better return on its marketing spend.) use basket analysis to find what sells with what. create better promotions. use limited space more profitably. locate customers who are likely to churn no matter what you do. identify customers who need attention now, before they leave. what does your customers life cycle with you look like? can you take advantage of the knowledge to sell more?