Squeezed Consulting

squeezed consulting focuses on strategic audience development—acquiring, engaging, retaining and monetizing quality consumer and donor bases. through a data-driven approach, squeezed consulting helps clients across the for-profit and non-profit sectors carefully craft user journeys and positive brand experiences that lead to audience growth and maximized, sustainable revenue. offerings include: fractional audience officer leadership advisory, tailored assessments and strategic planning, as well as staff development coaching. principal audience development consultant, dana such, has over a decade of focused experience in marketing and audience development across the media, e-commerce and nonprofit sectors. her career began at texas monthly and most recently includes vice president roles in membership and marketing, reporting to ceo's and managing multi-million dollar budgets. dana brings both local and national nonprofit board service experience to the table, as well as her passion fo