Srisiim

recognising the growing significance of value orientation to business in particular and education in general, the need arose for establishing a management institute which would strive to impart the lofty ideals of character building to future corporate managers, apart from education in conventional management skills and techniques. after having painstaking research, an unprecedented attempt was made in promoting a new management credo – ‘vivek management - the indian wisdom for management’, with the singular objective to produce value-enriched managers, who could create corporate environment of excellence, with the strategic intent of reviving the pristine glory of india. the idea translated into reality on the 16th of october 1994, during the vijay yatra of his holiness, the jagadguru sri sri bharathi teertha mahaswamiji, shankaracharya of sringeri, when the final decision to set up a unique management institute with focus on indian shastras (scriptures) took concrete shape and receiv