Ssi Cards Marketing & Direct Mail

started in 1969, ssi cards pioneered early barcodes on laminated id cards. with security in mind, a “black bar” system was created to conceal the barcode. in the 80s, ssi went on to create the first tele-card, now a collector's item, called the teleticket. later, blockbuster video sought ssi’s help for two new cards. the “universal card” was membership cr80, broken-off from a plastic postcard mailer, that was used in blockbuster stores across the united states. a card for each store was no longer needed. the second card used an encoded magnetic stripe to identify store information and debit transactions, resulting in the first gift card. now that retailers could have one card to represent all their locations, durable teslin key tags soon followed. the new substrate was initially commissioned by ssi to provide a card with a 10-year lifespan that could be used for international id applications. 55 million voter ids and the first secure election in mexico in the mid-90s was also a resu