St Frock

st frock started from a humble market stall at bondi beach markets in 2005 selling select on-trend women’s clothing. in 2009, st frock launched their facebook fan page as a way to connect and continue selling to market customers at home in sydney and around australia. in august 2010, st frock opened their first boutique on harris street, pyrmont before moving closeby to union square in 2012. st frock now employs over 35+ staff, holds key to a digital network of over 600k+ connected fans and an average annual turnover in excess of $12m. “we’re all a little weird, and life’s a little weird. and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love. let’s be friends…”