Standard Deviation Apparel, LLC

the new formula for premium denim - designed in new york - made in usa - a commitment to responsible sourcing and production - quality apparel with no retail mark-up we believe that every man should be able to wear well-crafted clothes at accessible prices. standard deviation brings premium denim and menswear to its followers in a direct-to-consumer model with no retail mark-up. designing with a superior fit in mind, we use only high-grade, comfortable fabrics, such as cone denim and supima cotton. all of our apparel is made in the u.s.a. we spent two years developing our three mainstay denim styles (alpha, beta, and gamma) and perfecting their fits and washes. surveying the denim market, we started with trying everything from $25 fast-fashion jeans to $600 bespoke pairs to determine what were the optimal fits and fabrics. this research allowed us to deliver quality (with no retail mark-up) that you can feel the second you try on our jeans: heavy-weight denim with a little stretch; con