Standpoint

breakthrough innovation requires a deep understanding of people, and standpoint pioneered a more human approach to research and innovation. based on the principles of behavioral psychology, our unique methods are proven to maximize the engagement of study participants. better engagement leads to better insights and better results. where we excel award-winning process for managing the front-end of innovation. elevated approach to qualitative research that utilizes trust-building techniques to understand behaviors, motivations, and emotions that drive decisions. highly-effective ideation techniques that harnesses the natural gifts and abilities of each participant.