Stand Ready

as a lifestyle brand, stand ready embodies the unwavering commitment and sacrifice necessary to maintain our country’s core ideals of life, liberty and the pursuit of happiness. we uphold this commitment with a resolute mindset of optimism, resilience, and unshakable fortitude. our products reflect the core values embodied by heroes of the past and present who dedicate and sacrifice their lives to ensure the survival of our core values. we are unwavering in our commitment to honoring these heroes. ultimately, stand ready is about being part of something greater than oneself. therefore, our mission is to foster pride in our core ideals. we believe what defines true patriots is a commitment, and willingness to defend, our basic principles (life liberty and the pursuit of happiness) and institutions (the constitution, elected government, and military). these principals and institutions transcend all forces of division, and are a source of pride for all who uphold them. we welcome all