Starcount

knowing what your customers/audiences are going to want and need from you in the future will drive acquisition. instead of relying on rear-view mirror insight of what customers have done, it's critical you know what your customers will do - their aspirations and motivations that lead to purchases. if you have a long tail or infrequent customers/audiences, you need to look outside of what your own data can tell you in order to predict and influence your customers' behaviour. by focusing on just your own data, brands are in danger of creating a one dimensional, historic view of your customers. uniquely starcount works with 3 complimentary data sources: your customer data, social media data, and market data, to create a complete customer view. combined they unveil how customers/audiences spend their time and money - powerful new perspectives. we provide insight so rich it can inform everything from boardroom decisions to individual customer communication.