Starlightmedia

starlightmedia is the largest ukrainian tv group. it consists of 6 tv stations and 10 media companies. starlightmedia unites 4 national terrestial tv broadcasters (stb, ictv, novy kanal, and m1), cable tv network qtv and satellite tv station m2. the group’s share for audience of 14-49 has made 27.33% (here and further figures are given for 50k+, nielsen’s television audience research data belongs to tic, provided by starlightmedia). the margin over closest competitor is 46% and even higher for middle and upper income ukrainians — 54%. starlightmedia head is volodymyr borodyansky. stb's core audience is female, ictv's core audience is male, novy and m1 viewers are young people. m2, as well as m1, is a music channel. qtv is a broadcaster for young male audience with mostly cartoon content. the proportion of group’s television inventory in the first half of 2015 accounted for a third of ukrainian market of tv advertising (34.7% for 14-49 50k+). holding is able to meet any advertiser’s nee