Starr Opinion Research

starr opinion research is a strategic research firm that executes and analyzes focus groups and surveys to guide organizations through marketing, communications, and public affairs challenges. the heart of our expertise is understanding what motivates target audiences and identifying the best approach for each client to shape opinions or make informed decisions. our passionate and results-driven approach is grounded in our political campaign roots and enhanced through our work in the corporate and non-profit realms. our focus is on working with u.s. civic leadership groups, with a goal of delivering high value from surveys of alumni. the surveys can be used to drive engagement and raise prestige with the public, alumni, potential applicants and funders. in addition, the surveys allow professional staff to set achievable, measurable goals, deploy best practices and deliver results on important issues.