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the only constant in our life is change. you know that. what was once cutting edge is now obsolete. you know that too. technology is changing things at an alarming rate. kind of obvious. and everyone has a web site, a blog, and social media. we think we have to do it all to compete, but it’s an ever-changing target. staying ahead is more than reading oodles of business books about mice who have lost their cheese or hoping to find the “secret” to, well, just about anything. if you just believe, it will come. you know there is no secret. you know that you have to do something fundamentally different. but what will differentiate you or your company? that’s the burning question. it’s going to take more than a glossy brochure to thrive in today’s market. people live, communicate and learn differently. they want real information when they want it and how they want it. but in this day of short attention span theater, there is one thing people will still stick around for: a good story. a story