Sole Motive

sole motive is an aggregator and innovator in the running and fitness lifestyle space, building on our history and success in publishing, events and retail. here at sole motive running is more than a sport to us – it’s how we live. it’s what we do when we wake up, when we meet up with friends or when we race the clock to see just how far (or fast) we really can go. and we don’t do it alone. we're a fab-fitting team of 30. a team who hang out with thousands of runners each and every day. from our premier event run melbourne, held in july each year, where we hit the streets alongside 20,000-plus runners, to our social media sites like the runner’s world fb page where we share daily news and views with more than 432,000 of our fans. as leaders in the running and fitness lifestyle space the sole motive team is committed to helping others – through our event fundraising, starting in 2008, we have equipped runners with the tools needed to raise more than $10 million for more than 450 cha