Start-Up Guide Dog

there is no blue-print, golden rule or instruction book. every start-up business is different, from the business idea to the target market, from the funding to the people in the team. for a founder of a start-up the expectation to possess knowledge and understanding of every element of the business is extremely daunting and stressful. but where do you turn for help? during more than 15 years of setting up and running start-ups there have been times i too could not ‘see the wood for the trees’ to know what i should be doing, what i shouldn’t, who to ask for help, what questions to ask and whether any of it was going to take me in the right direction. for those who successfully apply, i share my broad knowledge, experience and insight into the world of the start-up to help avoid the pitfalls, jump the hurdles and connect them to the right people at the right time to fast track the building of their business. saving many thousands of pounds in unnecessary expenditure, wasted time and