Startitup

in 2015, three individuals (an iranian-american, an israeli, and a u.s.-born mutt) came together and decided to do something about the fact that most small business entrepreneurs fail. we spent lots of time talking to business owners — those who’ve succeeded and those who have not — to find out why so many of them fold so fast. we researched the problems and identified the opportunities. we worked with experts such as leading psychologists at stanford and tufts, researchers, educators and mentors. and, after a long time of listening and understanding, we determined there was a much better way for small business entrepreneurs to set themselves up for success.