Startup Culture™

the book’s big idea is, to grow into a successful and sustainable business, start-up founders must establish the right culture from the beginning. culture is essential for establishing a competitive advantage and sustained growth. to understand culture, we must understand the world we live and work in. economic and technological changes have a fundamental impact on both businesses and their customers. start-ups operate in the context of the disruptive economy and must adapt and innovate to thrive. the book explores culture within start-ups - what makes it different, and how it determines whether start-ups succeed or fail. with a deeper understanding of how culture works and why it’s essential for growth, the book outlines practical strategies and approaches that founders and leaders can use to build and maintain their own positive culture. it shares lessons on how a strong culture is the basis to help businesses adapt and turn challenges into opportunities. the book is based on exte