Startup Teaser

you need a teaser—and you need it for a few reasons. a teaser isn’t a deck. a teaser is a one-page summary that outlines the business opportunity for investors. no more than one page, no less. it’s not a sales pitch or a financial projection — it’s one page that tells investors why they should care about your idea. whenever an aspiring founder runs me through an intriguing concept, i ask them to write a teaser. i don’t hear back from most of them, because writing one is harder than it seems. i’m not always gunning to invest in the company, but i ask to see if they’re capable of creating one — if they know how to distill their idea into its clearest, most attractive form. simply putting a one-page constraint on the document makes it a challenge. if entrepreneurs can’t write a teaser, it raises questions on their conviction about the opportunity and the amount of research they’ve done to back up the strategy. plenty of people talk about doing a startup, but not everyone walks the wal