Start Up Heart Up, LLC

our mission. our mission is to simplify the idea-to-launch process and to help you to understand which questions to ask with respect to intellectual property, marketing strategy, & business formalities so that you can make informed decisions about how, when, & whether to launch your business. how we do it. our interactive, step-by-step guidances are: crafted with key business & legal principles in mind to help you answer the questions you didn’t know to ask. carefully organized to follow the natural flow of innovative thinking. our business & legal knowledge primers are: written only in simple & sensible language and only on topics that are actually worth your time in the early stage of a new business. mindfully curated to prevent information overload. our business toolkit and ♥︎↑ action items are: created to empower you to take as many steps as possible on your own before over-spending on expensive lawyers & other experts. designed to be applicable & customizable for a