Startups and Beyond | Roadmap for Building Enduring Organizations

** a book by ajay batra ** in, startups and beyond: building enduring organizations, the author shows how to envision an enduring organization, and how to go about building it, one brick at a time. in a volatile, uncertain and complex world, the book brings fresh insights on building great businesses. it establishes guidelines to help startups and existing enterprises evolve into organizations that are resilient, innovative and performance-driven. best-practices and lessons from some of the most enduring organizations in the world, like: ge, sony, google and tata, have been curated to offer a practical roadmap to entrepreneurs and business leaders. the author leverages on his entrepreneurship and consulting experience (with startups and established organizations in india, usa, china, singapore and malaysia) and, supports it with research, to demystify the process of creating work cultures and systems that consistently over-perform, attract the best talent and create a lasting impact on