State of Play

state of play is a brand insight agency. we use qualitative research and planning to understand a brand's state of play so that it can have a meaningful role in people's lives, now and in the future. we are opportunity seekers, finding inspiration for brand owners across a variety of sectors. as markets move, teams tighten and budgets are challenged, insight teams increasingly need partner agencies that just 'get it', who can work alongside clients as an extension to their team. our 2012 commissioned research into what insight professionals need, has shown how vital partnership has become. we aim to work as virtual team members, getting strong insight out, in ways that clients can immediately work with. to find the way forward for brands in today's world we need to think big & small, laterally & logically, creatively & commercially. blending the skills of researchers, planners, social commentators and trend spotters, we help clients reframe problems and identify new opportunities to in