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digital marketing the pareto principle states that, for many events, roughly 80% of effects come from 20% of its causes. for example, 80% of a company's profits come from 20% of its customers or 80% of wealth is owned by 20% of people, and so on. marketing is the biggest leverage point in any business that can lead to 80% of results. the right marketing strategy can be the game-changer in your company's growth. augmented reality born out of quarantine video calls to find an immersive marketing tool, sota is a creative agency which combines cutting-edge augmented reality (ar) technology with creative marketing campaigns to indulge your target audience in a truly immersive experience. research has shown that ar increases the perceived value of products and brands. our creative technologists ensure that by creating an engaging ar experience, your brand is ingrained in the minds of its consumers. we bring your brand campaign to life (qu