Stealth Startup

a stealth startup is a startup company that operates in stealth mode, i.e. that avoids public attention. this may be done to hide information from competitors, or — as part of a marketing strategy — to manage public image. the phenomenon is well known in the venture capital (vc) community. normally a company would only operate in stealth mode for the first couple of years. as investors may have to disclose funding a stealth startup, their names are made public, but often only a general summary description is known about the company. "most entrepreneurs say they are in stealth because they are worried about competitors stealing their ideas. this can be a risk if you have such a simple idea that just by hearing it, someone can replicate it."​