Steamboat, the Series

"steamboat, the series" is an entertainment branding platform that is fun and whimsical. creator and writer, michael o'leary has designed "steamboat" for brand integration. beyond product placement, the show’s writers will integrate the sponsor's brand into the plot and dialogue of the script. the scripts use satire and sometimes irreverent cast behavior to create a humorous recognition. "steamboat" is a behind the scenes, mock-umentary look at the day to day productions and shenanigans of the cast and crew of a well loved, but struggling soap opera. why is it called “steamboat”? “titanic” and “loveboat” were already taken! more exciting for sponsors is that “steamboat” has a fan base that is still emotionally attached to the network series in which the actors were involved. all this allows for a sense of inclusion with the actors that the fans were and still are dedicated to, this is an opportunity for brands to benefit by drafting off of such emotional dedication. the viral potential