Stedernc LLC

stedernc llc provides chief marketing officer and chief sales officer consulting services with a particular focus on helping tech and non-tech companies grow sales and profits by making better future product and services decisions, an area we call product decisions for innovation. our favorite definition of innovation is from dr. geoffrey c. nicholson formerly of 3m who stated “research and development is the transformation of money into knowledge. innovation is a transfer of knowledge into money." remember, innovations don’t have to be miracles. small but significant ways to use your company’s smarts to improve the wellbeing of your customers are welcome. your customers want to pay you more money for these improvements. so how do you get there more efficiently? how do you let the creative juices flow through your company but manage the risk in product & service changes? our recommendations fall into three categories: manage every company should implement a business decision process fr