Steelfin

steelfin is the fractional marketing team that specializes in the transition between startup and scaleup. the problem we solve: in the transition to scaleup, there is often a paradox. you need a next-stage cmo but can’t afford one yet. so instead of product/market fit and sound strategy, you might find yourself stuck in a tactical lead-gen loop. if you are willing to make a few tradeoffs, you can have the cmo you need right now. how we do it: we make inaccessible marketing talent affordable through our focus and frameworks. so you get full-time results with part-time spend. frameworks we start by separating the marketing fuel (your story) from the machine (your resources and spend). a common misstep in marketing at any stage is to invest too much in the machine and too little on the fuel. we invert this, which saves you money on the machine and makes every growth initiative more effective. here are three of our battle-tested frameworks. • find the story - we adapt your bu