Stella Insurance

it’s with your help that stella is going to challenge some of the male dominated industries in australia and send conventional thinking into a spin. we’re a company that was founded by a woman, is staffed by women and works for women. together, we’re going to unleash a surge of female energy and innovation that will establish a new order of equality and opportunity for all of us. and we’re starting with car insurance. this business has been out of balance for years with most of the products designed with men in mind. but why? nearly half the drivers on the road are women. (particularly the safe ones!) and most household buying decisions are made by women. it makes no sense. so, we’re changing it. we took an unusual first step. we sat down and talked to women about what they actually want out of a car insurance company. we listened to their needs, their concerns and their ideas. then we sat down with a clean sheet of paper and designed a policy that was born of those conversations