Step Change Wine Marketing

owned by 35-year industry veteran, joseph granados, step change wine marketing specializes in high impact business and marketing solutions based on a holistic, globally oriented approach to the total enterprise. the following services offered: strategic planning • business integration / communications • vision, mission, values • swot analysis • portfolio architecture • emerging businesses • financial metrics and analysis • route to market brand marketing • situation, swot, critical imperatives • brand positioning, identity and architecture • packaging strategy / alignment • pricing strategy • distribution / channel strategy • high impact tactics and initiatives • a&p; budget and financial return • sales coordination • agency selection and guidance business intelligence • brand equity / marketing audits • consumer trends • competitive benchmark studies • category and channel analytics • cdi / bdi • accounts sold vs. viable universe • price elasticity • focused research projects innovati