Steve Patti Cmo

i help brands and ad agencies sell more by aligning their marketing strategy and campaign execution to buyer behavior. i am a disciple of modern marketing practices that begins with the mckinsey customer decision journey (cdj) and extends to buyer personas, inbound lead generation, assisted-attribution analytics, and influencer marketing. i've spent the past 25 years working for companies all of sizes ($10mm - $5b), built a $20mm international marketing firm, and have held multiple marketing vp/cmo roles to build challenger brands. since 2007, i've advised multiple ad agencies seeking to transform from production-focused deliverables (lower margin and client impact) to strategic-focused problem solving (higher margin and client impact). perhaps the best part is that i am willing to roll up my sleeves to get dirty in the details. i've setup crm/marketing automation and lead scoring, led market research, created buyer personas, structured ppc campaigns, built content marketing team