Steve J Smith - Author

following a successful thirty-year career selling some of the world’s best-known brands into the tough, and sometimes uncompromising, uk market this book smith skillfully distils simple lessons learnt around everyday products and scenarios that we all take for granted—like changing nappies! with a down-to-earth narrative combining established and familiar management theory with contemporary leadership thinking and a few ideas of his own, "leadership, levity & the power of baked alaska" is steve's first book. which analyses business scenarios and shares fascinating stories and insight on household products witnessed first-hand. you’ll find yourself scratching your head in disbelief, or laughing out loud.