Stickler

we believe that live commerce will be the ascendant ecommerce trend of the coming years. following on from 6 huge years of growth in china, where live commerce went from inception in 2016 to around a third of all ecommerce transactions. outside china, this will look different, more fragmented, more specialised, and even more interactive. it will be one of the dominant forms of communication and sales for brands and retailers. the "social networks" are in demise. they are the portals of their age, and their time has come, and it was fun, until it wasn't. now we're moving on, and entertainment and connection are back in vogue. live commerce will be part of this movement to more positive interaction, consumption and more meaningful conversations that are not obsessed with fake user counts and even faker influencers. we work with leading brands and retailers on their live and social commerce journey. from 0-1, and then beyond, including strategy, workflow, what and where you’re g