Stiki

in a mobile-enabled world, a broadcast call-to-action that offers a "texting" option enables consumers to respond to ads even when the time isn’t right for a phone call. but there's a problem with "texting". people may know what they want (pizza, lunch, or cash); but most can't remember which numeric texting code to use -- especially when dozens of different short codes are being promoted. stiki offers a simple solution. marketers know that an easy-to-remember call to action (like 800 flowers) can boost response rates. with stiki, marketers can express a texting call to action using an easy to recall word. instead of asking consumers to text "pizza to 534891" or "lawyer to 325876", the call to action can be "pizza to today", "lawyer to radio" or "dinero to ahora." that simplicity of expression and recall means that marketers using stiki in their call to action can generate more leads for the same media dollars. with stiki, a consumer who expresses interest via text instantly gets a geo