Stoi'c

in order to gain an advantage over his opponents and win public opinion in the modern political atmosphere, a political candidate should renovate his marketing methods. using big data to understand the candidate audience enables his marketing team to work more efficiently and to reach vaster audiences. with data, decision-making for political marketing becomes significantly better and more accurate. data driven campaigns allow the party to adopt micro-targeting techniques, including the construction of a predictive marketing-based model. micro targeting is a modern technique which enables adjustments of different messages for different audiences, as well as allows the party to be more flexible thus enlarging its audience support base.