Stop Selling Vanilla Ice Cream

the creator of stop selling vanilla ice cream movement, steve van remortel is inspiring and educating business leaders on the profit-critical importance of business differentiation. his award-winning book stop selling vanilla ice cream ® is an engaging and easy to read true client story. it provides leaders with his simple step-by-step planning process to create real differentiation for their company leading to unprecedented growth in sales and profitability. the stop selling vanilla ice cream process simultaneously optimizes your strategy and talent that leads to individual, team and organizational performance breakthroughs the process will help you answer the most important strategic question for your business: why will a customer choose to do business with your company over a competitor? as consumers, every day we make decisions to go to certain restaurants or stores because they provide something that we can get from any other company. and in many cases we knowingly pay more for it