Stop Smoking Now

forget the patches, gums and other substitute gimmicks in the fight to reduce the number of smokers in new zealand. stop smoking now, a christchurch based initiative is fast gathering momentum within media networks in leading its crusade of helping 100,000 smokers kick the habit – for good, by 31 dec 2010. in addition, its big challenge is to raise $479,000 in sponsorship funding towards the heart foundation in the same time period. no substitutes here, just real behaviour and attitude change towards the association with smoking. the quit line is exemplary in its role of tackling head-on the ‘silent killer’ called nicotine in our society today. but remember - the reported result of 21% in smoking cessation success also clearly highlights a 79% real opportunity for improvement in our collective effort and resources. this effort is not about individualism; rather it should be about group collectivism, people working together in the quest for mass transformational change. stop smoking now