Store of the Future

store of the future pte ltd (sotf) is a start-up technology and media company, focusing on developing and providing innovative real-time point-of-sales advertising solutions. the first in asia to launch, sotf's flagship product, futurecart™, converts the ordinary shopping trolley into an innovative advertising platform. by delivering targeted advertising services at the crucial point when consumers make their buying decisions, futurecart™ facilitates the closure of sales during the last mile of a typical marketing-and-sales cycle. with the futurecart™, sotf offers a total campaign turnaround management system – from front-end advertising to back-end data analysis. a move beyond traditional advertising, sotf's futurecart™ system is a targeted marketing campaign solution, with minimal cost and maximum effectiveness. with clients such as cold storage and changi airport piloting the system, sotf is currently expanding to include further key retail environments in singapore. the singapore-b