Stories of Design

stories of design is a consultancy working with creative businesses to develop compelling brand and product stories. as a writer and educator with 16 years of experience in linguistic analysis i am a passionate believer in the power of stories. stories invest our every choice with meaning, and this gives us confidence. stories shore us up, they make us braver, and sometimes they excuse us. when a customer buys a product they buy a story. if the story is great it will add a great deal of value; and the customer will want to share it. many creative businesses and organisations are unable to make themselves heard amidst the cacophony of multi-million dollar stories. this is sad because the stories of creative and industrious people are often the most unique and delightful; they are the stories that customers want, and the stories for which they are prepared to pay. stories of design is so called not only because every design has a story, but because good stories must be designed. if you t