Stories We Cherish

building on the amplification of creative african voices in the west, stories we cherish wants to create fashion for men which will change narratives and create an impact. the goal is to celebrate what makes africa great, and steer the conversation away from negative and harmful tropes that blight the continent’s reputation. ”stories we cherish”, in practice, means the telling of stories which are authentic and inspired by african cultures, highlighting not only the unity of the people, but the creative, fun and quirky nature of those cultures. every print produced will tell a story that appreciates the strength, diversity, beauty and imagination of african communities, without appropriating the essence of a proud and eclectic populace. all our textiles have a meaning and we tell the story through technology. stories we cherish transcends cultures and is more than merely fashion. it is a journey which begins in africa, and while we operate as a limited company, social impact is at t