Storm the Norm Ventures

storm the norm ventures: >> storm the norm book >> tech platform for business content >> strategy & innovation think tank book: 'storm the norm' is a collection of contemporary stories of truly inspiring businesses and brands that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. there’s one truth that these success stories prove beyond doubt – that industry storms aren’t purely accidental - they can be made to happen by design and, perhaps, at will. there is a method to the magic. while researching the 20 success stories, we discovered a factor that economists have known for long but businesses don’t - the total surplus. one big secret behind most business successes is the stormer’s ability to spot the invisible suboptimal in the industry and conceive a breakthrough that unlocks new total surplus. we recently introduced the concept at foresight & trends - ft15, los angeles and nasscom design summit where it was received